Florida retailers had a holly jolly holiday season.

The numbers are in and the Florida Retail Federation says Florida retailers enjoyed a 4.1% increase in holiday sales.

"Florida retailers experienced a strong holiday season despite the late Thanksgiving and concerns over tariffs," FRF CEO Scott Shalley said. "With 2.7 million jobs supported by Florida retailers, this successful season paid off big for our state's economy."

The FRF 2019 holiday sales forecast released last October predicted between a 3.8% and 4.2% growth over 2018 for Florida retailers.

"Florida consumers were in full swing this holiday season with a real sense of confidence in the economy, as well as generosity for their families and friends," Shalley said.

Online and other non-store sales were up 14.6% year-over-year. Grocery and beverage stores were up 2.9%, furniture and home furnishings stores were up 2.6%, sporting goods stores were down .4%, clothing and clothing accessory stores were down 1.6% and electronics and appliance stores were down 2%.


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